The Greatest TEDTalk Ever Sold


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One response to “The Greatest TEDTalk Ever Sold

  1. I like the ideas he eventually lands on of embrace fear, embrace risks and embrace transparency. Unfortunately, he takes all but about the last minute to get to them. I understand the need to take us on the journey to get there, but… I think it kinda leaps at the end.

    His entertaining delivery of meeting w/ companies, getting turned down, etc. is a round about way to lead into taking risks. I see it like this…

    – most companies were too scared to join us in sponsoring the movie
    – we’ve had over 900,000,000 viewings of the movie (though I’ve never heard of it nor know anyone who’s seen it)
    – therefore, our bet paid off and the original companies should have taken the risk

    I guess?

    I’m not a hugh Spurlock fan – I think he spins his content second only to Michael Moore. But I like his ideas so I’m not against what he had to say.

    Also, I agree w/ his point that when companies make their employees risk adverse, they become reward challenged. Innovation is out-of-style in today’s economy. It’s much better to just do the same thing, squeeze more out of depleted resources and charge less and call that doing you a favor (see WalMart).

    So I like the ideas of embrace risks, embrace fear and embrace transparency. But we’re a long way from needing to do that to make $ so it’s just not going to happen.

    IMO, there will be flashes for people to do it – Spurlock is one of them maybe. But on the whole, it’s easier, faster and more profitable to keep the status quo of business practices.

    Cynical? Yes! As long as our society rewards the bottom line (e.g., investment, stocks, WalMart, etc.), that’s what we’ll get. Everyone complains about not being able to talk to a human when they call a company, but they continue to use those companies b/c they’re cheaper. You’ve cast your vote for what really matters.

    You want personal service, support your local retailers. However, big-box stores are everywhere and growing.

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